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Superior technological innovations are no guarantee of success in global markets. That demands a new approach, one that blends deep customer insight with innovative technology to distinguish your value proposition in crowded and highly competitive markets.
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In this short course, we explore the management of design led innovation and how to create value through design management, commercialization and entrepreneurship, and transform the quality and returns from your R&D efforts. While innovation and discovery brings about new opportunities, along with these opportunities come strategic challenges that need to be effectively addressed and managed.
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| This course is designed for CEOs, CTOs, CIOs, senior executives, senior scientists, and technology transfer personnel to help rethink the tenets of their core innovation strategy and its implementation. We will make use of outside speakers, live and on video, who have been involved in managing successful projects and innovation strategies. |
| This course is for firms seeking to build or strengthen their international presence, firms moving up the value chain and exploiting design to transform the value they deliver to their customers. |
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Dr. Nick Leon
Director - Design London at Imperial
College London and the Royal College of Art
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Prof. Gerry George
Professor of Innovation and Entrepreneurship
Director of the Rajiv Gandhi Centre
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Clive Grinyer,
Director, Cisco Internet Business Solutions Group
(IBSG)
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Irving Wladawsky-Berger
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Mat Hunter,
Chief Design Officer, DesignCouncil
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| The programme would touch upon the topics such as: |
| The objectives of the course are to transform the participant's capabilities in the following areas: |
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Understanding and exploiting the components of a design led innovation strategy |
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Evaluating market and commercialisation strategies to reach global markets |
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Resolving strategic issues in managing the R&D portfolio to bring greater efficiency in process and effectiveness of R&Doutputs |
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Creating and sustaining enhanced customer and business value through design led innovation |
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Devising a strategic innovation plan for your company that can be actioned at the end of the programme to enhance innovation performance |
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| The course comprises of nine modules, in the form of seminars, case study discussions and short assignments to reinforce the learning process. A series of high profile guest speakers from the industry and key government positions will join selected sessions either in person or streamed live internationally. |
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| The programme has been designed to enable participants to not only gain new knowledge and skills but also to develop systematic frameworks and plans for the application of that knowledge and the practical tools provided. On completion of the programme delegates will be better able to: |
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Develop a systematic framework to manage and commercialise design led innovation |
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Accelerate their firm’s adoption of a design led, user centred approach to innovation and increase global market potential |
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Leverage increased value from current and enhanced R&D portfolio through integrated design, brand and business management |
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Use design as a strategic tool to transform customer value and business returns |
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Tata Consultancy Services
"Imperial College Business School was excellent at combining its knowledge of strategic issues in the healthcare business with the latest innovations in health technologies to offer us a learning journey. This enabled Tata staff to meet the needs of their global clients."
- NavinnarineSahadeo, Head of Healthcare (UK), Tata Consultancy Services
Organising for Design-led Innovation,
14 September, 2009
“Found the workshop very helpful to develop our business and find solutions to some of our problems.”
SamerKasem, Managing Director, Golden Tower (Europe) Ltd.
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| “Lavasa along with London Design reserves the right to change or modify the workshop dates and its contents.” |